Top 10 Best-Selling Motorcycle Brands in U.S:- For First Nine Months of 2024
As of the first nine months of 2024, the U.S. motorcycle market has encountered some headwinds, with overall sales down 6.2% compared to the same period in 2023. Despite these challenges, several top brands have maintained their appeal and continued to perform strongly.
Harley-Davidson
An enduring icon in the U.S., Harley-Davidson continues to lead in the touring and cruiser segments. However, the brand faced a 10% decline in North American retail sales during 2024, reflecting broader market challenges.
Honda
Renowned for its versatility, Honda holds a significant market share with a wide-ranging lineup that includes sport bikes, cruisers, and touring motorcycles.
Yamaha
Yamaha’s diverse offerings, from sporty street bikes to rugged off-road models, ensure it remains a favorite among a broad spectrum of riders.
Kawasaki
A key player in the performance and adventure motorcycle space, Kawasaki is known for delivering excitement and reliability to its dedicated riders.
Suzuki
With its reliable lineup of sport bikes and versatile standard models, Suzuki has built a loyal following in the U.S. market.
BMW Motorrad
Catering to premium tastes, BMW Motorrad specializes in high-end touring and adventure motorcycles, attracting riders who value luxury and performance.
Indian Motorcycle
Competing head-to-head with Harley-Davidson, Indian Motorcycle continues to shine in the cruiser and touring segments with its distinctly American designs.
- KTM
KTM is making impressive strides in the U.S., thanks to its rugged and high-performance offerings that resonate with adventure and off-road enthusiasts.
- Triumph
Triumph’s blend of British heritage and contemporary engineering has carved a niche for its modern classics and adventure motorcycles, appealing to style-conscious riders.
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Ducati
Known for its sleek design and cutting-edge performance, Ducati excels in the sport bike and premium motorcycle segments, attracting a passionate and discerning audience.
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