iPhone: A Legacy of Innovation and Success Through the Years
Units Sold and Market Impact
- Global Reach: Apple has sold over 2.3 billion iPhones since their 2007 debut. As of 2024, an estimated 1.38 billion people actively use iPhones worldwide—a 3.6% growth from the previous year.
- Annual Sales: 2023 saw 231 million units sold. In the first half of 2024, Apple shipped 95.3 million units, with a slight year-over-year decline of 2.46%.
Revenue and Earnings
- Revenue Contribution: iPhone sales accounted for 51% of Apple’s revenue in 2023 and about 50% in Q3 2024, reflecting its continued importance to Apple’s business strategy.
- Fiscal Trends: Apple’s overall revenue for fiscal 2024 was $294.97 billion, slightly below 2023’s $298.09 billion, with net income dipping to $93.74 billion.
Market Trends and Competition
- Market Share: iPhones hold a 16% global market share and dominate the U.S. market with a 52% share. Four of the top 10 best-selling smartphone models in Q2 2024 were iPhones.
- Top Year: 2021 remains the peak year for iPhone shipments, with 233.9 million units delivered.
Innovations and Models
- Recent Launches: The iPhone 16 series—16, 16 Plus, 16 Pro, and 16 Pro Max—features significant upgrades, including better camera systems and improved processing power. Production of the iPhone 16 series grew 4% year-over-year in 2024.
Historical Milestones
- Legacy Value: The original 2007 iPhone has become a collector’s item, with one selling for over $190,000 at auction in 2023.
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